With over seven years of experience in creative strategy, experience design, and culture, I help organisations make innovation feel more human. I love unpacking complexity, understanding what lies beneath it and designing ways to move through it. Whether it’s rethinking organisational processes, framing opportunities or creating strange, playful moments that help us see the world and each other a little differently.

So far, I’ve had the joy of working with future-facing teams at LEGO, adidas, IKEA, and institutions across culture and education, helping translate insights into clarity, connection, and creativity.